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Founded in France in 2009 by former Salomon employees Nicolas Mermoud and Jean-Luc Diard, Hoka’s mission was to design a shoe that would allow runners to move faster downhill. Succeeding by incorporating an oversized outsole that offered more cushioning than anything on the market at the time, the Hoka brand was born, taking its name from the indigenous Maori language, loosely translating to ‘fly over the earth’. Browse our selection of Hoka footwear below.

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