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Founded in Boston in 1906, New Balance is world renowned for producing footwear, but this wasn’t always the case. The brand originally sold high-quality arch supports, later expanding into footwear in 1938. The unusual numbering system was also introduced for a reason – Terry Heckler, the designer of the ‘N’ logo wanted an equal perception of each shoe so the customer could choose their favourite. Shop our selection of women's New Balance trainers below.